Just like in the finance industry, things are always changing in the field of marketing. With radio, print, and TV advertising becoming very secondary to online marketing, it is crucial for businesses across every industry to think about what their marketing strategy looks like in the near future. Promotional videos have taken the internet by storm and if your firm hasn’t taken the time to create one yet, here are some reasons why you should get the ball rolling. 1. Increase

In this month's edition of the Black & White Journal, we take a look back at some of the best moments of our greatest year to date. As well have a look at how 2018 is shaping up. Hitting goals and making new ones In January of 2017 we set a few goals. Some were sitting ducks and others were down right mission impossible. But as the saying goes, "Shoot for the moon. Even if you miss, you'll land among the stars." And what a feeling it has been of accomplishment and celebration

SMALL BUSINESS IS THE FOUNDATION OF OUR ECONOMY... yet it's exactly these people that need the most help with their brand image and core message. Small & medium businesses are usually last on board when it comes to communicating their message with their customers and clients. Yes there is the matter of money. Yes, it is a much bigger risk for you than a global corporation with millions for a marketing budget. But the bigger peril is being left behind in your industry while o

There are so many factors that make one video stand out from its competition, especially with corporate video. But to help you identify what you should be looking for in either your own video or just around the web, we will try to boil it down to the most crucial aspects of a successful video. STORY Central to any great video is a great story. It doesn't matter how grand or small the scale of the project, without a clear message no amount of flashy visuals will pull it togeth

This June, Black & White Media turned 4 years old. And to celebrate we wanted to change things up a bit. This post is all about our incredible 4 year life as well as what we hope for in the future. Thanks to each and every one of you that have supported our climb and followed our journey. None of this story would have been a reality if it wasn't for your contributions to our success. 2013 We officially opened in Downtown Oakville June 2013 in Downtown Oakville to a fantastic

In Canada, we can clearly see that there is an uptick for marketing and promotional material in the summer, and while that is a conversation on its own, this post is all about using video in a way that many people haven’t thought of. Yet, we believe it is just scratching the surface. In Canada, we can clearly see that there is an uptick for marketing and promotional material in the summer, and while that is a conversation on its own, this post is all about using video in a wa