It's not just about beautiful visuals, although that is a huge part of it. Video marketing is about getting your incredible content in front of your target audience. Then you build a lasting connection.
What is VIDEO marketing?
If a photo is worth a thousand words, then how much more valuable is a video? That’s the basis of video marketing. It's a forward-facing marketing strategy that uses video to reach your target audience and create conversion.
Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral content.
Why is it important?
VIDEO MARKETING STATS
5 pillars of our digital marketing
DEFINE YOUR CUSTOMER
Previously, digital marketers collected qualitative and quantitative information about the target audience that included age, gender, occupation, interests, and location. The definition of the potential customer has been taken to another level recently, with buyer personas taking over. Now, the most effective marketing strategies are incomplete without them.
IDENTIFY THE GOALS
Every professional marketer knows how important this stage is. Without goals, the strategy simply will not work, so defining them is your main task. To make sure that the goals you developed are suitable, and make them measurable.
EVALUATE MARKETING CHANNELS
Analyze the digital assets and channels that you are already using, including website, blog content, social media account, word-of-mouth, native advertising, Google Adwords, paid advertising and so on. We ask, how effective will they be and how they can be used in your campaign?
let consumers reach you
Online business is all about connecting with potential customers, so traffic on your website should be high to ensure positive outcomes. Your digital marketing strategy therefore should ensure that your leads and visitors are not exerting unnecessary effort to connect with you. Engaging with your customers is invaluable for your business.
Constant monitoring will be provided to ensure that the strategy is working effectively. This is done by assigning teams that will deliver this task. In the beginning we as we assess what works and what doesn't we will refine and always find improvement opportunities!