1) Adding video to your website can increase the chance of a front page Google result by up to 53x
Do you know anyone that clicks past page 2 of a Google search these days? Nope, us neither! It's no secret that Google's algorithms favour websites with video content. Most companies find that adding a video to their homepage shrinks their bounce rate and makes their dwell time boom.
2) 71% of marketers say videos conversion rates consistently outperform other marketing content.
Research suggests people implicity trust a company more if they have video content so it's little wonder they slide through the sales funnel more quickly. If the options during the sales process are seeing for yourself vs taking someone's word as gospel, which would you prefer?
3) The human brain processes visuals 60,000x faster than text.
That statistic literally speaks for itself really!
4) 96% of B2B companies plan on using video in coming year or the next.
Video used to be a luxury, something for a company to set themselves apart from the competition. Now video is becoming a necessity, people who visit your site expect to be able to watch something you've produced and it's getting more and more noticeable when you don't have it.
Not sure where to start? Give us a call or drop us an email to discuss where video could fit in to your sales funnel and marketing strategy.