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4 Basics for a Successful Video Marketing Campaign

There is no secret formula to make a video go viral despite what the internet tells you. But there are some basics to be successful with your video marketing. Follow these and you will be well on your way to reaching your audience.


Begin by thinking about what you're looking to accomplish with your video content marketing strategy.

Do you want to draw attention to your products and services?

Do you want to use your videos as a recruitment tool?

Are you trying to increase brand awareness?

Whatever you want to accomplish from your videos, take the time to define your goals, as it's only through defining your key aims that you can accurately measure whether your video content marketing strategy has succeeded.

For example, will you define success by the number of times your video is viewed? Or, will you gauge success based on the number of shares your video receives?


To ensure that your video is relevant, ensure you take some time to consider the audience you're trying to reach. Don't overlook the opportunity to get creative in order to reach your audience in new ways.


Regardless of how well your video is produced, it may fail to yield the desired results if you don't include a call to action. Think about what it is that you want people to do when they finish viewing your video.

In order to achieve the most impact, you should include a call to action in both a visual and an audible manner.


In determining the best way to distribute your videos, make sure you don't overlook social media. Promote your videos across multiple channels, and ensure that your videos are optimized for mobile viewing, as an increasing number of users now view videos from their mobile devices.

Cisco estimates that within the next two years, video will comprise 69% of all consumer online traffic. As online video increasingly becomes a critical platform for meeting their entertainment and information needs of consumers, it also become even more important for brands of all sizes to ensure they consider video content marketing as part of their overall marketing strategy.

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