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The 3 Most Important Questions to Budget for Video.

Updated: Oct 25, 2023





Alright, folks, gather 'round. Let's address the elephant in the room - the elusive budget for your brand/marketing video. If I had a dollar for every time someone asked, 'How much does a [fill in the blank] minute video cost?' – well, I might just have enough to fund a blockbuster film myself. The truth is, this question haunts many, and I get it, it's a bit like walking through a dark alley in a foreign city at night – scary and riddled with uncertainty. But fear not, because today, we're stepping into that alley, armed with the brightest torch, to shed some light on the art of budgeting for your video. So, grab your curiosity and let's dive into the mesmerizing world of visual storytelling."






Imagine building a house. The cost? Well, it's about as clear as mud. You see, creating a video, much like constructing a home, doesn't come with a tidy price tag. It's all about your budget. How much are you willing to invest in your brand's voice, your company's essence captured in a visual narrative?


So, let's talk budget. Picture this: a video clocks in at $10,000. Slap another $10k for a marketing strategy. That's $20,000 down the rabbit hole. But here's the twist - this rabbit hole might just lead you to a treasure chest of $100,000 in new business. Now, is that a gamble worth taking? It's not just money; it's an investment in your brand's future.


Now, aesthetics. Ah, the stuff dreams are made of! Your brand has a personality, a vibe, a culture it yearns to be known for. Video? Well, that's the Picasso of storytelling, the Broadway of brand showcasing. It's the stage where your unique quirks, values, and ethos shine brighter than Times Square. It's where you invite folks who resonate with your vibe to join the party.





Here's a practical tip for you, dear reader. When thinking about how to budget for video content, think about the three points above:

• What are you trying to build? Is it a shack or a Chateau?

• What's the value of a video that makes you 10x what you spent?

• How will your brand come across to your intended audience?


With these three questions answered, let's reverse engineer this problem. Start with how much the target amount of money you'd like to make from a campaign. Start with 10% of that number for a video budget. Don't forget to include an amount for the distribution strategy like ads and placements. Otherwise all that incredible content falls on deaf ears as the saying goes.


Allow me to extend an invitation. If you're eager to explore the intricacies of video marketing and discover how to budget effectively for your specific needs, please connect with us at "Black & White Media." Our team of seasoned professionals is well-versed in crafting video that hits your target markets, audiences and budgets. Together, we can create a compelling narrative for your brand, ensuring it shines in the spotlight it deserves. Don't hesitate to reach out, and let's embark on this transformative endeavor together. Check out our 2023 Demo and get inspired.


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