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How to think about video for your business


Recently I had the chance to put on a LinkedIn Live event that got a ton of views, shares and engagement. I truly believe it was because of the topic. There are so many people in business from start up to National and International companies that simply don't understand the value of video. Maybe they understand that they need to utilise this powerful tool but have no idea where to start. If they have started, maybe they are going down the wrong track. But in this short blog, I hope to get you well on your way to grasping how to think about video for your business; no matter the scale.


If you still haven’t dipped your toe in the ocean of online video here are a few stats that should at least, get your attention.

  • Online videos make up more than 82% of all consumer internet traffic

  • 72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video

Still not convinced?

  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text

  • Marketers who use video grow revenue 49% faster than non-video users

  • Including a video on your landing page can boost your conversion rate by up to 80%




Yeah that's a lot but it's undeniable at this point. Video for your business isn't a fad or a luxury. It simply is the best form of communication with you audience. Below are the 5 areas to consider when thinking about jumping into the video pool.


What's the Potential Impact of Video on my business?

This is where you make your pros and cons list and go over them with a fine tooth comb. Let's be honest, no matter how good a thing appears to be there are always 2 sides to the coin. Do I have the resources to pour into this at this time? Are we ready to put a face to our business? Do we have the capacity to increase the volume that may be the result of a successful campaign?


Where is your audience?

Depending on the type of business you’re in, you can predict with a good level of certainty where you may find your audience. For example, if your business creates products that are visually appealing like clothing, jewelry or food you should if you aren’t already on in, be utilizing instagram. However if your business is mostly engaging with other companies in a B-2-B setting, LinkedIn is the perfect space. Of course there is going to be a lot of overlap.


How to budget for video?
I'll leave you with this... In all of our proposals sent to clients we show them a break down of what goes into a production. This helps them to understand why we propose what we do. If you have more questions about how to consider your budget for video production reach out to use anytime at info@blackwhitemedia.ca



Is this the right video team?

Probably the most important consideration of all of your business video is, "Are you we working with the right team?" In order to know who you are working with you have to ask the right questions such as:


Do you change flat rates?

How will you help us reach out target audience?

What would be the long term goals you can help us reach if we were to work together?


Learn more about why these questions and more when you download our free guide to business video. Just click this link.


We'd love to chat with you about your video needs. We do free consultations with no obligations to help you understand where video can, not just fit in, but be the most effective part of your marketing strategy going forward. Reach out to us by booking any appointment using the button below.