Just like in the finance industry, things are always changing in the field of marketing. With radio, print, and TV advertising becoming very secondary to online marketing, it is crucial for businesses across every industry to think about what their marketing strategy looks like in the near future. Promotional videos have taken the internet by storm and if your firm hasn’t taken the time to create one yet, here are some reasons why you should get the ball rolling.
1. Increase your online presence.
According to Google, nearly 50% of internet users will look for a video related to a service before actually visiting a physical location. Chances are if your business doesn't provide potential customers with some sort of insight into the way you operate, they will find a company that does.
2. Build a brand people can trust.
Trusting people with your hard-earned dollars is one of the toughest things to do. Whether your business is large or small, getting customers comfortable with you and your firm can be a challenge. Video provides people with a way to see the human side of your business, without the need to actually get them through the door.
3. Appeal to a larger market.
More and more people are using Facebook, Twitter, and Instagram to connect with businesses. Social media has now become the pinnacle of modern marketing strategies as younger generations are starting their careers and increasing their personal spending. Appealing to this market is easier said than done, but with a well-constructed approach and some stunning visuals, you'll be sure to grab their attention.
The Black & White team would love to help your firm improve the way you market your brand. Reach out to us at firstname.lastname@example.org for a free creative consultation.