Art provides the medium for you to express yourself in a way that others can empathise with. Throughout the history of humankind, visual and audible arts have grown from the primitive cave-drawings and tribal songs towards the most cutting edge audio/visual presentation to date; video.
Business owners and storytellers alike have a yearning to reach as many people as possible, and thanks to the internet, smart devices and email, videos can be sent out and seen quickly, and their messages can be understood easily. A picture tells a thousand words, and a video tells twenty four pictures in a second, so if you want to tell your story and connect with your audience in the most efficient and entertaining way possible, video is the way to do it.
If done right, a good video will draw in audiences from around the world to watch it - before even knowing what the target message truly is. An entire industry of filmmaking was established on the understanding that people will flock to entertaining audio/visual experiences, and if you feel your product and story are worth the interest of people around you, you're enthusiasm for success will prove fruitful when you pursue video marketing.
Here is an example of a video that reaches out beyond the words of a page or even the imagery of a picture. In 30 seconds the viewer is drawn in by the experience of the visuals and creates a deeper emotional connection because of it. Take a look.