As part of the rebranding of Destination Toronto they worked with an audio branding agency to create a custom audio logo. They wanted to also be recognize by sound. However, to match that sound with their visual logo, they asked us to create a corresponding animated logo that fit their new sound perfectly.

PROBLEM

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A dynamic and extremely quick audio brand that requires visual sychronization

GOALS

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Create a unique and versatile animated logo that can be used on a plethora of content . The animation should also represented their dynamic brand.

IMPLEMENTATION

 

• CREATE A FULL VIDEO WITH NEW AUDIO

 

• DEVELOPED SEVERAL INTERATIONS WITH AS MANY REVISIONS

 

• USING ADOBE AFTER EFFECTS TO PRODUCE A TRANSPARENT FINAL LOGO 

OUTCOME

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4 VIDEOS

- Company overview

- Product commercial

- Designer profile

- Team member Interviews

RESULTS

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* 900% viewership increase

• 4x walkin customer volume

• Designer usage increase

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