MEDICIUOMINI

MEDICIUOMINI

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    As part of the rebranding of Destination Toronto they worked with an audio branding agency to create a custom audio logo. They wanted to also be recognize by sound. However, to match that sound with their visual logo, they asked us to create a corresponding animated logo that fit their new sound perfectly.

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    PROBLEM

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    A dynamic and extremely quick audio brand that requires visual sychronization

    Image by Conor Samuel

    GOALS

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    Create a unique and versatile animated logo that can be used on a plethora of content . The animation should also represented their dynamic brand.

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    IMPLEMENTATION

     

    • CREATE A FULL VIDEO WITH NEW AUDIO

     

    • DEVELOPED SEVERAL INTERATIONS WITH AS MANY REVISIONS

     

    • USING ADOBE AFTER EFFECTS TO PRODUCE A TRANSPARENT FINAL LOGO 

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    OUTCOME

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    4 VIDEOS

    - Company overview

    - Product commercial

    - Designer profile

    - Team member Interviews

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    RESULTS

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    * 900% viewership increase

    • 4x walkin customer volume

    • Designer usage increase

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    See Toronto Soon
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    © 2018 Black & White Media. In association with King Judah Videography. All rights reserved.