VIDEO

MARKETING

It's not just about beautiful visuals, although that is a huge part of it. Video marketing is about getting your incredible content in front of your target audience. Then you build a lasting connection.

What is VIDEO marketing?

  • Video marketing is taking the content that you created and getting it in front of the right audience.

  • We do keyword research to find your customer personas and determine where they are online. 

  • Using SEO, digital ads and social media management tools we get real time information of what is working and what's not.

  • People search the internet everyday for a product or service just like yours. We help them to find you.

  • Intelligent data analytic 

    software will help us understand exactly what is creating conversion with your customers

  • At the end of the day, your dollars have to count. With our video marketing team, we raise your bottom line. Period. 

If a photo is worth a thousand words, then how much more valuable is a video? That’s the basis of video marketing. It's a forward-facing marketing strategy that uses video to reach your target audience and create conversion.

Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral content.

Why is it important?

CONVERSION IS CRITICAL

You've invested a considerable amount of time, energy and resources to create a stunningly beautiful video. Don't sit on it, let our team use it to drive revenue and let you see a return on that investment. Conversion on videos in the right placement is as much as 83%. Higher than any other form of content marketing.

VIDEO MARKETING STATS

5 pillars of our COMMERICAL CAMPAIGNS

DEFINE YOUR CUSTOMER

Previously, digital marketers collected qualitative and quantitative information about the target audience that included age, gender, occupation, interests, and location. The definition of the potential customer has been taken to another level recently, with buyer personas taking over. Now, the most effective marketing strategies are incomplete without them.

IDENTIFY THE GOALS

Every professional marketer knows how important this stage is. Without goals, the strategy simply will not work, so defining them is your main task. To make sure that the goals you developed are suitable, and make them measurable.

EVALUATE MARKETING CHANNELS

We analyze the digital assets and channels that you are already using to understand where is the best avenue to target your qualified buyers. We look at your "buyers's persona" and ask, how effective will these paid ads in creating conversions.

CREATING THE LEADS

Our goal is to create qualified leads that are actually interested in what you have to offer. By creating tailored landing pages specific to your campaign we will be able to send you the right buyer. 

Track 

results

Constant monitoring will be provided to ensure that the strategy is working effectively. This is done by assigning teams that will deliver this task. In the beginning we as we assess what works and what doesn't we will refine and always find improvement opportunities!

REACH OUT.

For a free, no obligation consultation.

+1 416-417-2570

  • White Facebook Icon

Find us on Facebook

  • Black Facebook Icon
  • Black LinkedIn Icon
  • Black Google Places Icon
  • Black YouTube Icon
  • Black Instagram Icon

© 2018 Black & White Media. In association with King Judah Videography. All rights reserved.

ClassicLogo.Black.png