What is VIDEO marketing?
Dive into Black & White Media Inc.'s curated selection of case studies and witness the art of storytelling in its purest form. Each case study is a testament to our unwavering commitment to excellence, showcasing how we've transformed client visions into visual epics that captivate and inspire. They are not just projects; they are profound narratives that underscore our expertise and demonstrate the tangible impact of combining breathtaking visuals with compelling tales. Explore them, and understand the depth of what we bring to every collaboration.
If a photo is worth a thousand words, then how much more valuable is a video? That’s the basis of video marketing. It's a forward-facing marketing strategy that uses video to reach your target audience and create conversion.
Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral content.
Why is it important?
CONVERSION IS CRITICAL
You've invested a considerable amount of time, energy and resources to create a stunningly beautiful video. Don't sit on it, let our team use it to drive revenue and let you see a return on that investment. Conversion on videos in the right placement is as much as 83%. Higher than any other form of content marketing.
VIDEO MARKETING STATS
5 pillars of our COMMERICAL CAMPAIGNS
DEFINE YOUR CUSTOMER
Previously, digital marketers collected qualitative and quantitative information about the target audience that included age, gender, occupation, interests, and location. The definition of the potential customer has been taken to another level recently, with buyer personas taking over. Now, the most effective marketing strategies are incomplete without them.
IDENTIFY THE GOALS
Every professional marketer knows how important this stage is. Without goals, the strategy simply will not work, so defining them is your main task. To make sure that the goals you developed are suitable, and make them measurable.
EVALUATE MARKETING CHANNELS
We analyze the digital assets and channels that you are already using to understand where is the best avenue to target your qualified buyers. We look at your "buyers's persona" and ask, how effective will these paid ads in creating conversions.
CREATING THE LEADS
Our goal is to create qualified leads that are actually interested in what you have to offer. By creating tailored landing pages specific to your campaign we will be able to send you the right buyer.
Constant monitoring will be provided to ensure that the strategy is working effectively. This is done by assigning teams that will deliver this task. In the beginning we as we assess what works and what doesn't we will refine and always find improvement opportunities!