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What Do You Do In A Business Drought?

Autumn is a season of change. We strive to go against the popular sentiment of dread - WINTER IS COMING - but here at Black & White Media we feel excited for change and for progress.

In this post our theme is seasons and change. And just as the spring season can bring on a much needed transition into a more abundant time, the frigid, dry seasons can leave you depleted and cold. This summer’s lengthy record breaking heat was felt in more ways than one for us; uncomfortable at times and stressful. So we turned the spotlight inward to inspect and to rethink our strategies for the fall season. What can we do differently the next time we encounter such a dry spell? Keep working, keep creating, keep believing. Its about persistence and consistence. The persistence to keep pushing forward. The consistency in quality. These are the signs of success. Cheers to trudging through, as the perseverant work is always rewarded. Here are 3 tips from one entrepreneur to another about how to bridge the gap of over a drought...




When you are trying to reach new clients, customers, partners etc., its time to dig your heels in and push back. Social media gives you all the ears you can ever ask for but its all about finding the right audience and speaking the right message. Being consistent on time and messaging can have a great effect on people's memory when it comes time to make their decision.


The best way to kick start a stalled engine is to get out and meet people with similar interest. Get out from behind your screen and try some face to face interaction. Bounce your ideas of other entrepreneurs and get some validation for you work. A great way to get started is by checking out social networking events, joining a social media group or a meet up with people in a similar field.


Sometimes the only way out is through. Things might be rough but that could also mean its time to put yourself out there on a new level. Try a facebook ad, instagram sponsored post or why not a video. Let the

world know who you are and what you do. Contact us to find out how.

Get in touch with us for a free creative consultation. With no obligation we can help you figure out how video can become an integral part of your marketing success. At Black & White Media, we don't just create great content and leave our clients hanging. We take a holistic approach to video production to understand the goals, the audience and the results that each of our patrons are aiming for. Contact us today to find out how we can help you stand out from the crowd and hit your targets.

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