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When is it time for a video?

It's been a while for us here at the Black & White Media team but as summer comes to an end, we want to give you some tips for success. If you are asking, "when is the right time me to jump into creating video for our company, product or brand?", in this edition we'll give 3 ways to explore some ideas that help you easily understand the timing behind talking to your audience and what they are looking for from you.


BTS + Hollyland Video Contest


1. Identify The Problem

A marketing plateau can creep up on you unknowingly. If you have tried facebook ads, google ads, images and the print ads and still coming up short, now is the time. Video allows companies to reach a larger audience than ever before while still being able to speak personally to their target demographic.

2. Establish The Trust Factor

The best way to kick start a stalled engine is to get out and meet people with similar interest. Get out from behind your screen and try some face to face interaction. Bounce your ideas of other entrepreneurs and get some validation for you work. A great way to get started is by checking out social networking events, joining a social media group or a meet up with people in a similar field.

3. Achieve The Return

To get you even more excited, studies show that 83% of businesses say video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time.


Get in touch with us for a free creative consultation. With no obligation we can help you figure out how video can become an integral part of your marketing success. At Black & White Media, we don't just create great content and leave our clients hanging. We take a holistic approach to video production to understand the goals, the audience and the results that each of our patrons are aiming for. Contact us today to find out how we can help you stand out from the crowd and hit your targets.

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