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Do you still need video for your website?

The answer is yes. Blog done. You can go home now...


Truthfully, it may feel like we are just getting so saturated with corporate video and the cookie cutter talking head, the same looking doodle animations etc. However, there are plenty of reasons why video is not a trend but a solution that's permanently part of smart companies marketing strategies. Below we will give you 5 of our best reason why video is still so important to the success of any company at any level. It simply cannot be beat for its ability to reflect your company's personality. When done right, it can be the handshake before the handshake; a perfect opportunity for you to give your customers, clients and patrons a taste of what you offer and entice them to come back for more. Scroll down to ready more.


But before we jump right in, we haven't posted in a while (sorry about that). It has been an eventful past few months. So we wanted to share with you just a few highlights from the Black & White Media team that you may enjoy.


From the glorious mountains of Vancouver, to the painted sunset sky and desert sands of Doha. From the underground jazz clubs of Paris to the muscle laden beaches of Los Angeles. From the city that never sleeps to the sleepless nights right here at home with our amazing clients in the Greater Toronto Area, this is an adventure packed journey that has been nothing short of spectacular. And believe me... There is so much more to come.


Here are our top 5 reasons to dive in deep with video for your company needs.


1) People will still want to be entertained

Video is a powerful entertainment medium that people have been consuming for decades. And as long as people want to be entertained, video will remain popular.


2) Video is an effective way to communicate a message

Whether you’re trying to sell a product, promote a cause, or simply get your point across, video is an effective way to communicate a message.


3) Video is versatile

You can use video for a variety of purposes, including marketing, advertising, customer service, and training.


4) Video is easy to consume

In our busy world, people don’t always have time to read long articles or watch lengthy videos. But they can easily watch a short video when they have a few minutes to spare.


5) Video is engaging

People are more likely to pay attention to a video than they are to text on a page. That’s because video is more engaging than other forms of content.


If you are looking to engage with an audience like never before, if you are trying to find new ways to show your company's vibrant personality and if you are finding that the same old cookie cutter marketing strategies and videos just don't have the ability to tell your unique story then reach out to us. Our process makes it simple but that doesn't mean the quality has to be.

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