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Video Marketing: The secret sauce of sales

Oh you think it's click bait. Maybe. But that doesn't mean it's not correct. Many fail to realize the transformative impact a single ingenious approach can have on a sales team's performance. But what exactly is this approach? Before revealing this crucial strategy, let's discuss the various types of video content that can effectively market your business.


Among the most utilized forms of video content are explainer videos. These concise videos aim to clarify your products or services. Other prevalent types include vlogs (video blogs), video interviews, tutorials, product reviews and demos, live stream recordings, video testimonials, and advertisements.

As a video production company, we recognize the potent influence of video in the marketing cycle, an aspect often underestimated by many. To elucidate the formidable tool at your disposal, consider these striking statistics from well-documented 2023 studies:


  • Millennials watch an average of 2.4 hours of online videos daily, while Gen Z spends about 3.4 hours​​.

  • Including video content in emails can boost click-through rates by up to 300%​​.

  • 86% of businesses use video as a marketing tool (Wyzowl, 2022)​​.

  • 79% of non-video marketers planned to start using video in 2022, a 10% increase from the previous year (Wyzowl, 2022)​​.

  • 83% of opportunities were generated when a video was sent first (B2B DecisionLabs, 2022)​​.

  • Over 60% of sales representatives reported increased response rates when using video for sales outreach (Vidyard, 2023)​​.


These figures should prompt a reevaluation of how video is integrated into your business strategy but in case it doesn't... Consider these additional insights:




  • 66% of consumers find short-form videos the most engaging content on social media.

  • 92% of video marketers have experienced a positive ROI from video marketing.

  • 53% of marketers acknowledge that video marketing reduces support queries.



Ok I've blown your mind with profoundly impactful statistics. I get it. Now, you might wonder, "How can video marketing specifically benefit my business?" The key lies in integrating video within a broader marketing strategy. Our decade of experience at Black & White Media has shown that regardless of a video's quality, it's ineffective if it doesn't reach the intended audience. It's essential to understand your target audience, their online presence, and the desired action after engaging with your content. These factors are critical for a significant return on investment.


At Black & White Media, we offer more than stunning visuals. We assist in identifying and engaging your target audience, ensuring your content reaches its full potential. A high-quality video is comparable to a Ferrari, but without a strategic plan, its capabilities remain unexplored. That's where we come in, maximizing the impact of your video content.


Contact us today to explore our comprehensive content development, creation, and distribution services. Discover the difference in your marketing outcomes and ask yourself, "Why haven't I done this before?"




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