BLOG

Stay in the loop

May 15, 2018
2 min

3 Reasons to Use Video Marketing in the Finance Industry

Just like in the finance industry, things are always changing in the field of marketing. With radio, print, and TV advertising becoming very secondary to online marketing, it is crucial for businesses across every industry to think about what their marketing strategy looks like in the near future. Promotional videos have taken the internet by storm and if your firm hasn’t taken the time to create one yet, here are some reasons why you should get the ball rolling. 1. Increase

41 views0 comments

Judah Hernandez

Jan 29, 2018
2 min

Thank You for an Amazing 2017!

In this month's edition of the Black & White Journal, we take a look back at some of the best moments of our greatest year to date. As well have a look at how 2018 is shaping up. Hitting goals and making new ones In January of 2017 we set a few goals. Some were sitting ducks and others were down right mission impossible. But as the saying goes, "Shoot for the moon. Even if you miss, you'll land among the stars." And what a feeling it has been of accomplishment and celebration

20 views0 comments

Judah Hernandez

Sep 28, 2017
1 min

3 Elements of a Quality Video

There are so many factors that make one video stand out from its competition, especially with corporate video. But to help you identify what you should be looking for in either your own video or just around the web, we will try to boil it down to the most crucial aspects of a successful video. STORY Central to any great video is a great story. It doesn't matter how grand or small the scale of the project, without a clear message no amount of flashy visuals will pull it togeth

38 views0 comments

Judah Hernandez

Jul 13, 2017
4 min

Black & White Media is Turning 4!

This June, Black & White Media turned 4 years old. And to celebrate we wanted to change things up a bit. This post is all about our incredible 4 year life as well as what we hope for in the future. Thanks to each and every one of you that have supported our climb and followed our journey. None of this story would have been a reality if it wasn't for your contributions to our success. 2013 We officially opened in Downtown Oakville June 2013 in Downtown Oakville to a fantastic

8 views0 comments

Judah Hernandez

May 29, 2017
2 min

Video: You can do more than you think.

In Canada, we can clearly see that there is an uptick for marketing and promotional material in the summer, and while that is a conversation on its own, this post is all about using video in a way that many people haven’t thought of. Yet, we believe it is just scratching the surface. In Canada, we can clearly see that there is an uptick for marketing and promotional material in the summer, and while that is a conversation on its own, this post is all about using video in a wa

19 views0 comments

Judah Hernandez

Apr 24, 2017
2 min

Are You Driving Your Customers away?

1.8 MILLION WORDS If a picture paints a thousand words, then how much does a video say? The numbers are in and they confirm that video is exponentially more powerful than the written word. According to Forrester Research's Dr. James McQuivey, "a minute of video is worth 1.8 million words." Video affiliate Platform Company Modulates.com is heralding Forrester's finding as the dawn of a new era for video affiliate marketing online. With all this information being processed, hav

8 views0 comments

Feeling Stuck in your Business? Visualize your Success

Judah Hernandez | CEO

Feb 21, 2017
2 min

Feeling Stuck in your Business? Visualize your Success

Feeling like your business is going nowhere, fast? Black and White Media can be the catalyst for a shake up in your company. Video is a proven influencer of thoughts, ideas and can motivate in a profound way. So If you can visualize it, they will come! Visualization manifests results. It is and has been essential to the successes of many great leaders, athletes and businesspeople. It boosts confidence, creates culture and sparks innovation. Every business wants success. The q

7 views0 comments

Judah Hernandez

Dec 14, 2016
1 min

Iceland: Journey of a Lifetime

We'd like to take a moment from our usual write-ups to share a little bit with you about our company's experiences this past month. We traveled to Iceland last month to fulfill a lifelong dream. What we discovered was so much more than a dream and so much better than real life. Five filmmakers, each with two hands full of film gear embarked on a journey we'd never forget. The land of fire and ice, greeted us with its wintry embrace as we stepped off the plane. We had seven da

9 views0 comments

Judah Hernandez

Oct 31, 2016
2 min

Behind Every Business is a Great Story

2017 is gonna be HUUUGE! First up let's talk about a bit of video marketing. It's been around for years but as it reaches now its coming into final maturity; the ability to embed videos. In the past couple of years we've seen embedded videos within an email become a possibility with the likes of Gmail and YouTube, but moving forward, this is going to become universally achievable across pretty much every major email platform. Currently, there are rumours going around that vid

17 views0 comments

Judah Hernandez

Jul 17, 2016
1 min

Reach More People with the Power of Video

Art provides the medium for you to express yourself in a way that others can empathise with. Throughout the history of humankind, visual and audible arts have grown from the primitive cave-drawings and tribal songs towards the most cutting edge audio/visual presentation to date; video. Business owners and storytellers alike have a yearning to reach as many people as possible, and thanks to the internet, smart devices and email, videos can be sent out and seen quickly, and the

8 views0 comments

Add Some Color to Your Business with Video

Judah Hernandez

Jun 23, 2016
2 min

Add Some Color to Your Business with Video

Understanding the importance of getting the right message to the right audience with a great video.

4 views0 comments

4 Video Stats That Can Change Your Business

Judah Hernandez

Jun 5, 2016
1 min

4 Video Stats That Can Change Your Business

1) Adding video to your website can increase the chance of a front page Google result by up to 53x Do you know anyone that clicks past page 2 of a Google search these days? Nope, us neither! It's no secret that Google's algorithms favour websites with video content. Most companies find that adding a video to their homepage shrinks their bounce rate and makes their dwell time boom. 2) 71% of marketers say videos conversion rates consistently outperform other marketing content.

6 views0 comments

4 Basics for a Successful Video Marketing Campaign

Judah Hernandez

May 31, 2016
2 min

4 Basics for a Successful Video Marketing Campaign

There is no secret formula to make a video go viral despite what the internet tells you. But there are some basics to be successful with your video marketing. Follow these and you will be well on your way to reaching your audience. 1. IDENTIFY GOALS Begin by thinking about what you're looking to accomplish with your video content marketing strategy. Do you want to draw attention to your products and services? Do you want to use your videos as a recruitment tool? Are you tryin

6 views0 comments

MEDICIUOMINI

MEDICIUOMINI

BLOG

Stay in the loop